First paid Instagram campaign for the Target Style account. The campaign ran from October 5th through November 15th, targeting US females aged 18-34. The campaign delivered 25.5 million impressions and reached more than 5.1 million people. This campaign increased followers by 23%.
Art Director: Sara Lintner.
Writer: Betsey McLain. Photographer: Ben Pogue. Prop Stylist: Linda Heiss. Associate Creative Director: Alyson Frahm.