Reconcept and redesign of Target's front of store signage for value products (formerly known as The One Spot). By changing the space into Bullseye's Playground, we created a welcoming space that conveys the playfulness of the brand, as well as a sense of newness and discovery.
Net effect: 420% sustained sales lift.


Art Director and Designer: Sara Lintner.
Associate Creative Director: Jake Pasterski. Creative Director: Todd Waterbury. Rendering by Spectrum Studio
Minneapolis, MN